Nissan is the Official Vehicle Partner to the Pole to Pole expedition. Daring to do what others don’t, Nissan partners with like-minded pioneers to bring the excitement and fun of zero-emission electric vehicles to a global audience. Nissan and Pole to Pole have a shared aim to increase the adoption of EVs and move towards a cleaner world, which supports Nissan Ambition 2030, the company’s long-term vision to empower mobility and beyond with electrification as a central focus. The exciting and ambitious expedition will also enable Nissan to demonstrate the confidence, comfort and control that the new 100% electric Nissan Ariya provides through e-4ORCE and other innovative technologies.
Nissan has been at the forefront of the electric vehicle revolution for over a decade with its all-electric LEAF. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets.
Founded by Chris Ramsey, he is best known for tackling a 10,000 mile adventure in his Nissan LEAF electric car in 2017 travelling from the UK to Southern Siberia. Ramsey shared and inspired an engaging journey with the public while travelling through twenty Countries including Romania, Georgia, Azerbaijan, Kazakhstan and Russia. This adventure lead to global media attention and was covered by leading media outlets such as CNN International, SkyNews and BBC Topgear to name a few.
Ramsey is widely regarded as being the pioneer of overland and endurance all-electric vehicle adventures. Just like all of his previous projects, he will be leading and be responsible for all the planning, project management and execution of his next ultimate electric vehicle project, Pole to Pole.
Arctic Trucks was established in Iceland in 1990 and specialises in the re-engineering and conversion of four-wheel drive vehicles for extreme conditions. Over the years, Arctic Trucks have built an unparalleled level of expertise in developing vehicles to deliver handling, safety and reliability improvements both on and off road. They have visited the Magnetic North Pole with BBC Top Gear, and in the Antarctic a fleet of four and six wheel-drive vehicles are used by scientists to support their work, all under the most extreme conditions their planet has to offer.
Arctic Trucks will be responsible for preparing Chris's electric vehicle for the expedition, as well as providing support in both the Arctic and Antarctica. They will also be putting Chris and his expedition team through their paces in a series of Arctic survival courses.
BFGoodrich is the Official Tyre partner of the Pole to Pole EV Expedition. They are one of the most trusted tyre brands in the off-roading world. BFGoodrich tyres are designed and built by enthusiasts — people who go to track days or off-roading on the weekends. BFGoodrich work to continually improve tyre performance because they want the same thing from a tyre that you do. More control, more grip and more smiles behind the wheel. The love of driving is the long-standing spirit of BFGoodrich and this is embedded within the Pole to Pole EV Expedition.
The Nissan Ariya Expedition Vehicle will be modified to incorporate BFGoodrich 39 inch K02 tyres to allow the vehicle to traverse the harshest of terrains in both the Magnetic North and South Poles. When the vehicle crosses mainland Canada and the Americas, the 39 inch tyres will be swapped over to BFGoodrich 35 inch K02 tyres.
BFGoodrich is the leader in the Tread Lightly Leave No Trace culture in North America through the Outstanding Trails Program, demonstrating their commitment to sustainability across the planet.
Navigate Partners is a global strategic communications and commercial advisory firm working with companies, private individuals and NGOs to build their competitive advantage.
Navigate are developing all aspects of the media and communications strategy for Pole to Pole and working directly with its expedition partners on social and media content.